Project Includes

THE IDEA SHOP x Leo Plast – Elevating a Trusted Brand with Corporate Video Marketing

Leo Plast, a leading provider of plumbing solutions in Tamil Nadu, has been synonymous with quality and trust for nearly four decades. Known for their innovative products such as PVC, uPVC, cPVC pipes, HDPE pipes, water tanks, and valves, Leo Plast caters to residential, commercial, and agricultural markets. To amplify their digital presence, Leo Plast partnered with THE IDEA SHOP, a premier advertisement agency specializing in digital marketing and ad campaigns, to produce an impactful corporate video.

Objective:

The aim was to highlight Leo Plast’s legacy, product quality, and innovation while connecting with their target audience. This corporate video was designed to become a pivotal asset in their digital marketing strategy, driving brand awareness and customer engagement.

Execution:

Concept Development:
THE IDEA SHOP, as a trusted ad agency, developed a narrative showcasing Leo Plast’s journey, advanced manufacturing processes, and commitment to quality. The script emphasized their certifications (ISO 9001:2015, ISI marks) and use of food-grade, lead-free materials to build trust.to understand their vision and specific requirements. This collaboration helped determine the key aspects to focus on during the shoot, including product highlights, interior aesthetics, and showcasing the friendly and dedicated employees.

The Idea Shop’s photographers and videographers leveraged their skills and equipment to create stunning visuals. They carefully staged each shot, considering lighting, angles, and composition to bring out the best in every frame. The photoshoot spanned several days, covering all the coffee shop locations, enabling the team to capture the distinct atmosphere and nuances of each branch.

 

Corporate Video Shoot:

The video shoot was conducted at Leo Plast’s manufacturing facility, showcasing their state-of-the-art technology and skilled workforce.

The shoot spanned 2 days, utilizing professional drone pilots and an experienced videographer for high-quality footage.
Equipment used included the Canon 5D Mark IV camera with specialized lenses and the DJI Mavic drone for aerial shots.
The editing process was efficiently completed within 2 days.
Overall, the project was successfully completed and delivered within a 4-day timeframe, meeting high professional standards.

Outcome:

The corporate video delivered:

Enhanced Brand Visibility:
Increased online presence through social media and digital ad campaigns.

Customer Engagement:
Improved audience interaction and trust in the brand, thanks to THE IDEA SHOP’s expertise in digital marketing.

Stronger Market Position:
Positioned Leo Plast as an industry leader, reinforcing their legacy and innovation.

This collaboration showcased THE IDEA SHOP’s capability as a leading advertisement agency, specializing in digital marketing and creating impactful ad campaigns that drive results for clients like Leo Plast.