
Project Includes
- Photo shoot
- Designing
IDEA SHOP x Grand Estancia – Diwali Campaign
For Diwali, the Festival of Lights, THE IDEA SHOP, a leading ad agency, partnered with Grand Estancia, a well-reputed hotel in Salem, to create an impactful campaign that celebrated the spirit of festivity and indulgence. Our team was tasked with conceptualizing, executing a premium photoshoot, and designing a vibrant brochure to capture the essence of Grand Estancia’s exclusive offerings for the occasion.
PROJECT HIGHLIGHTS:
Photoshoot Excellence: Our creative team orchestrated a high-end photoshoot to showcase the culinary artistry and festive specials of Grand Estancia. This included capturing intricate details such as handcrafted desserts, premium ingredients, and luxurious presentation. A prime example is the Hazelnut Suryakala—a sun-shaped sweet adorned with crushed hazelnuts and silver foil, designed to epitomize festive indulgence.
Campaign Design: The brochure design drew inspiration from the festive theme, blending rich, warm tones with elegant typography. This visually stunning material highlighted Grand Estancia’s Diwali offerings, from their delectable menu to their festive experiences.
Integrated Campaign: Beyond the photoshoot and brochure design, the campaign integrated traditional values with modern branding techniques, resonating deeply with the target audience.
OUTCOME:
The Diwali campaign significantly enhanced Grand Estancia’s brand visibility and customer engagement. The campaign’s success was marked by an increase in footfall, online interactions, and overall customer satisfaction during the festive period. It effectively combined creativity and strategy, ensuring that Grand Estancia became synonymous with premium festive celebrations in Salem.