Project Includes
- Conceptualization
- Designing
- Printing
The Idea Shop X Venu Dindigul Biriyan - Brand Visibility with Custom Box Packaging
Venu Dindigul Biriyani, a renowned elite non-veg restaurant in Singapore, approached The Idea Shop, a leading digital marketing agency and ad agency, to enhance their brand presence through premium box packaging. With a strong reputation for serving authentic Dindigul-style biryani, they wanted their packaging to reflect the same level of excellence while maximizing brand visibility through food deliveries.
Challenges
Creating an aesthetically appealing and functional packaging that aligns with the restaurant’s premium identity.Designing a packaging concept that enhances the customer’s unboxing experience and makes a lasting impression.Ensuring the packaging is durable, cost-effective, and suitable for food safety regulations.Completing the entire process, from ideation to delivery, within a tight deadline.
Our Approach
Post-Production and Implementation:
1. Conceptualization & Design (1 Week):The Idea Shop initiated the process by brainstorming multiple packaging ideas, ensuring the designs embodied the essence of Venu Dindigul Biriyani’s heritage and quality. We developed 5 unique packaging concepts, focusing on: Modern yet traditional aesthetics, Premium quality material, Strategic branding for maximum visibility, Incorporation of cultural elements, such as traditional cooking depictions, to connect with customers.
2. Execution & Production (4 Weeks):Once the client finalized the best concept, we proceeded with printing and production. The packaging was crafted with high-grade, food-safe materials, ensuring durability while maintaining an elite feel.
The final design featured:
Custom artwork showcasing the heritage of Dindigul biryani preparation, reinforcing authenticity.QR codes on the box, allowing customers to engage with the brand online, access promotions, and leave reviews.Eco-friendly and sturdy materials that enhanced both aesthetic appeal and functionality.
3. Delivery & Client Satisfaction:The final product was successfully delivered to Venu Dindigul Biriyani, meeting all expectations. Their team was extremely happy with the outcome, as the new packaging played a crucial role in elevating their brand image and reaching a larger customer base through their food deliveries.
Results and Benefits:
Increased Brand Visibility: With every delivery, Venu Dindigul Biriyani’s branding was prominently showcased, reinforcing brand recall.
Enhanced Customer Experience: The premium packaging provided an elevated unboxing experience, leaving a positive impression on customers.
Boost in Orders & Engagement: The improved branding helped attract new customers, resulting in increased orders and engagement on digital platforms.
Interactive Customer Connection: The inclusion of QR codes allowed customers to quickly engage with the brand online, leading to more reviews and social media interactions.
Conclusion
The Idea Shop once again proved its expertise in branding, advertising, and digital marketing by delivering a premium and functional packaging solution for Venu Dindigul Biriyani. This case study exemplifies how creative packaging can act as a powerful marketing tool, extending brand reach beyond digital spaces and into customers’ hands.
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