A bus wrap in a day, hoardings in three: outdoor at the speed of a storm
Outdoor branding has a reputation for being slow. Two projects from Salem and Yercaud show how fast it can move when design, print and installation sit under one roof.
One reel, 3.6 million views: what we learned in Little India
For Venu Dindigul Biriyani in Singapore, one reel crossed 3.6 million views and another 1.2 million. What made them travel, and what any restaurant can borrow.
Plan your Diwali campaign six weeks early. Here is how.
Every Diwali, Salem’s sweet shops, restaurants and stores compete for the same attention. The brands that win start early. A simple six-week plan, with lessons from our own festive work.