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Idea Influence.

Digital marketing, festive campaigns and reels: what works, from our own projects.

12 Oct 2026 · 1 min readA bus wrap in a day, hoardings in three: outdoor at the speed of a stormOutdoor branding has a reputation for being slow. Two projects from Salem and Yercaud show how fast it can move when design, print and…
6 Oct 2026 · 1 min readOne reel, 3.6 million views: what we learned in Little IndiaFor Venu Dindigul Biriyani in Singapore, one reel crossed 3.6 million views and another 1.2 million. What made them travel, and what any restaurant…
30 Sep 2026 · 2 min readPlan your Diwali campaign six weeks early. Here is how.Every Diwali, Salem’s sweet shops, restaurants and stores compete for the same attention. The brands that win start early. A simple six-week plan, with…

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